Needs – User Focused
I like to research what is really needed because what is said or expressed is in my experience not what the real needs are. For instance, I went to Duluth last week, Spirit Mountain, for the sole purpose of going snowboarding. When I got there the process for buying a lift ticket left more to be desired. You have to park a long ways away then walk in all your gear up to the chalet and clumsy follow the weird signs pointing all over the place to find the one place that is open selling tickets. Remember, I am here to give you money! This should not be hard for me to do!So, I decided that I would go change in to my gear in my car and then drive up to the chalet to get my pass and I would be ready. Well, when I made the turn in the drive way near the chalet there was not parking to be had anywhere! That is when I heard my self say “I wish I was handicapped.”Instantly I began to laugh in my head. That is funny, I thought. Now, I am going snowboarding, No, I don’t wish I was handicapped! I don’t wish anyone to be handicapped! Rather I had a need that if I were handicapped it would have been a whole lot easier to deal with. Getting a close parking spot. Now I only wanted it short term.Spirit Mountain, and all places for that matter, should think about installing 10 min parking spots up close to the point of business. It is an obvious need customers have to make a quick stop and it would keep the fire lane parking to a minimum.What are the needs of your clients and customers. I don’t really care what they tell you. Watch them and think about it. What are your hidden needs?