Buy the expensive toilet paper or look bad. Design and cheep buyers of supplies put many companies at odds with themselves. While companies spend huge money on branding and do a great job like Home Depot and Crate and Barrel they also skim where most customers could really use some help, the restroom.
If the paper [...]
I have a list of topics to address in this blog space yet I am struck with the impact of a couple ideas I came across recently not least of which is from Jim Collins. He says, ”If it is about you, you will not build something great.”
So, while my hope is this space is for [...]
There is a wall… what does it take to take it down? Then what?
Story Trainers… we need more story… who is going to step up?
B=C
B makes D
C makes D
A will go to B for D but not to C?
Are the Industrial Designers talking with the UX people? The other way around? If so, where. If not, how can we get that going? It seems they are both doing roughly the same process with different deliverables and different demand from [...]
Can we build stuff that is for more than our spreadsheets? Can we build stuff that customers actually want to buy; that they want to use? What would it look like to start a project with the customer in mind? When have you done that? Where have you seen that done?
Knowledge is not enough, the implications of knowledge are where it is at. It is not about information it is about what you do with it.