It’s about who knows you.
What matters more is being known. Yeah, it’s good to know people. Sure. But in this new space of digital community it is, to my mind, becoming more about how easy it is that you make yourself to be known.
Non of us have enough time to google everyone we meet. On the other hand, non of us have enough time to game google to get the results we want. So, what ever it is that you do, make it easy to be known.