Consumer Confidence
Wednesday, November 2, 2011 
I hear about the consumer confidence number on the radio and read about it in the paper. Maybe you do too? For the most part I glaze over it. What does it really mean on a practical level? Do you know? So... we have a number that represents... what?
I think I've found a metaphore that helps make some sense of it to my mind.
I live in the Twin Cities. Hwy 94 runs between Minneapolis and Saint Paul. The "powers" have been shutting down lanes and shifting lanes around all summer. It all makes for a nasty experience driving between both downtowns. Nearly every day something is different about the drive. You can have no confidence that your drive will go smoothly or awefully. I've had times where passing through the "zone" is no different than if there were no construction - better even. I've had other times where the bridge accross the Mississippi might as well have collapsed. I've had all the kinds of drives inbetween but never in a predictable fashion. There is no normal on the route.
I often try to affoid driving the section, period. The office is on the other side so it makes this goal a bit difficult. So... now I've changed my behavior dramatically to accomidate for my lack of confidence in the ability for the Hwy to get me to where I want to be as I expect it to get me there, as it's performed in the past. I leave early. I leave late. I stay for a little bit of time. Or... i just don't drive it at all.
My Hwy 94 confidence level is low and going lower. It's changed my behavior. On some level the consumer confidence level is the same way it seems. It's a reflection of changed behavior.
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