4Square and Chicago
Saturday, May 28, 2011 I still don't know what to do with all these social icons sprinkled among marketing materials like special spices. Most of the time it seems, to my mind, that the brands are building these social brands more than their own.
Example:
The company that will go in that space has their logo in micro on the white sign in the middle. Squint. I understand the desire to be social. I've seen the power of social to change opinion and to drive sales for clients I've worked with. I guess, I wish brands were as confident or more confident in the social space than the social brands.
Anyway, one of those icons (the checkmark - on the right) is for a service called Foursquare. On Foursquare the main goal is to "Check in" at locations. Many of these locations are restaurants and stores. Many of these can and do now offer deals to newbies and to the "Mayor", a.k.a. the person who has checked in the most, most frequently. Cool right? It is. Action based rewards are nifty.
Check this sign that I assume Foursquare smartly made for companies to download and place at their business. It's a solid way to explain what to do with Foursquare and why from a users perspective.
To my mind... the Mayoral deal needs a little more juice. That way maybe the act(s) of obtaining the role of "Mayor" and maintaining it would be more of a sustainable behavior. After doing all the work to become mayor, checking in diligently, it is not reasonably feasible that the "Mayor" could use their deal everyday. So... if you know the Foursquare Team... please pass this on to them... I wish that in good ol' Chicago style you could "Blagojevich" your mayoral deal on days you did not anticipate using them (it).
What do you think? Can you see a secondary market for Mayoral deals? Could be fun. Could be really cool. Sure you might not and likely would not brand it that way but... it could/would be fun - eh?
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