John Winsor and Alex Bogusky have written a book titled Baked In that posits a way forward for products and marketing working together. I enjoyed the doodles throughout and fully agree with the principles of learning by doing and prototyping often. Check out the book’s blog at http://www.bakedin.com for an example of the principles of [...]
I was recently asked to guest post on Andy Santamaria’s http://connectingmetoyou.com/. I thought why not post it here too. Thanks Andy for giving me a reason to focus my thoughts.
After reflecting on the BlogWell event held last Thursday at General Mills HQ I looped back on my notes, noticed some key points and thought I’d [...]
Branson writes, at least I assume it’s him writing, with what seems to be a natural and casual pace in this book. Upon opening the cover you’ll find that he’s placed some of his lists from his notebooks I presume. Line items include the purchase of 747’s and such. I found it a very effective [...]
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