It seems we like things prepared for us.
We can get water from the tap and yet if bottled is available we often choose it. We can just bring the clothes home as they were presented on the store rack, just slipped in a bag but often we allow tissue and maybe a sticker to accompany [...]
It’s a question I asked myself while driving today. Retail products assume a lot. They know the problem they intend to solve and are packaged, marketed and placed on the shelves as such.
What if you’re working on something unique? Many teams are. To build unique things the common stuff needs to be placed together in [...]
It’s a simple question easily answered by brands in the past. Be Us. Be true to our brand everywhere. It’s comforting. It’s what we do. It’s what we’ve done. It’s even better (nearly necessary) if we can find great (measurable and effective) ROI. Be us in every place we can control (everyplace we care about) [...]
The future excites me. Shoot, it can excite us all. As the iPhone grows to a common place phone as distribution goes it’s bringing the uncommon along with it. View the following video with one eye to the present. This exists now. Then view it with one eye to the future. Opportunity is knocking! (Thanks [...]
Start…
Very little rules
Push toward share
Be user oriented
Consolidate and spread.
What matters more is being known. Yeah, it’s good to know people. Sure. But in this new space of digital community it is, to my mind, becoming more about how easy it is that you make yourself to be known.
Non of us have enough time to google everyone we meet. On the other hand, [...]
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Regularly typing within the constrain of 140 char. has influenced how I frame information and ideas. Near as I can tell, it’s for the better.