Archive for the ‘Uncategorized’ Category

OmniGraffle for iPad

Before I bought this app I went looking for a video like this. I found others that featured one feature but none one that clicked through the app. However, and admittedly, I did not look beyond three searches.

Now, I am looking forward to more and more mockups on the fly.
Get it here! (iTunes link)

ROI of User Experience

Gilt.com has a list of people who purchase from them. They know of that list how many of the purchases are returned.
Gilt just made an iPad app that re-imagines what it means to shop a digital store (electronic commerce). They’ve built easier ways to see many photos, photos zoomed in very closely and what [...]

Brands as publishers

Great publishers are great distributers and editors.
Brands went and still go to publishers because they have distribution channels for delivering messages. It’s kinda like the rest of us going to UPS or FEDEX or USPS to deliver a package. We pay for the use of their delivery channels. Brands pay publishers to buy space and/or [...]

Prepared for us

It seems we like things prepared for us.
We can get water from the tap and yet if bottled is available we often choose it. We can just bring the clothes home as they were presented on the store rack, just slipped in a bag but often we allow tissue and maybe a sticker to accompany [...]

Why buy Agency work like retail products?

It’s a question I asked myself while driving today. Retail products assume a lot. They know the problem they intend to solve and are packaged, marketed and placed on the shelves as such.
What if you’re working on something unique? Many teams are. To build unique things the common stuff needs to be placed together in [...]

Be Us OR Be Who They Want Us to Be?

It’s a simple question easily answered by brands in the past. Be Us. Be true to our brand everywhere. It’s comforting. It’s what we do. It’s what we’ve done. It’s even better (nearly necessary) if we can find great (measurable and effective) ROI. Be us in every place we can control (everyplace we care about) [...]

Opportunity knocks for augmented reality

The future excites me. Shoot, it can excite us all. As the iPhone grows to a common place phone as distribution goes it’s bringing the uncommon along with it. View the following video with one eye to the present. This exists now. Then view it with one eye to the future. Opportunity is knocking! (Thanks [...]

So you don’t know, start.

Start…
Very little rules
Push toward share
Be user oriented
Consolidate and spread.

It’s about who knows you.

What matters more is being known. Yeah, it’s good to know people. Sure. But in this new space of digital community it is, to my mind, becoming more about how easy it is that you make yourself to be known.
Non of us have enough time to google everyone we meet. On the other hand, [...]

test 4

test

new TWTR.Widget({
version: 2,
type: ‘profile’,
rpp: 10,
interval: 6000,
width: 250,
height: 300,
theme: {
shell: {
background: ‘#333333′,
color: ‘#ffffff’
},
tweets: {
[...]