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	<title>Joseph Rueter &#187; User Focused</title>
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	<link>http://www.josephrueter.com</link>
	<description>between creativity and pragmatism</description>
	<lastBuildDate>Wed, 02 Jun 2010 04:25:29 +0000</lastBuildDate>
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		<title>If you&#8217;re going to &#8220;drive traffic&#8221; be a good chauffeur</title>
		<link>http://www.josephrueter.com/2010/03/if-youre-going-to-drive-traffic-be-a-good-chauffeur/</link>
		<comments>http://www.josephrueter.com/2010/03/if-youre-going-to-drive-traffic-be-a-good-chauffeur/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:00:14 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>

		<guid isPermaLink="false">http://www.josephrueter.com/?p=774</guid>
		<description><![CDATA[
Messaging is often pointed at a &#8220;target&#8221; (ew) and notably focused on the demands and desires of brands. &#8220;Let&#8217;s drive traffic&#8221; is heard on a near infinite loop.
I wonder what it&#8217;d look like for these &#8220;campaigns&#8221; to focus on accomplishing their goal as a good chauffeur would.
image via gamikun
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.josephrueter.com/wp-content/uploads/2010/03/Screen-shot-2010-03-08-at-2.09.57-PM.png"><img class="alignnone size-thumbnail wp-image-779" title="BusCar" src="http://www.josephrueter.com/wp-content/uploads/2010/03/Screen-shot-2010-03-08-at-2.09.57-PM-150x150.png" alt="" width="150" height="150" /></a></p>
<p>Messaging is often pointed at a &#8220;target&#8221; (ew) and notably focused on the demands and desires of brands. &#8220;Let&#8217;s drive traffic&#8221; is heard on a near infinite loop.</p>
<p>I wonder what it&#8217;d look like for these &#8220;campaigns&#8221; to focus on accomplishing their goal as a good chauffeur would.</p>
<p><span style="font-size: xx-small;">image via <a href="http://www.flickr.com/photos/gamikun/3409770817/">gamikun</a></span></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Notebook</title>
		<link>http://www.josephrueter.com/2008/12/google-notebook/</link>
		<comments>http://www.josephrueter.com/2008/12/google-notebook/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 17:47:54 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Google for iPhone]]></category>
		<category><![CDATA[google notebook]]></category>
		<category><![CDATA[Helpful]]></category>
		<category><![CDATA[Search tools]]></category>

		<guid isPermaLink="false">http://www.josephrueter.com/?p=234</guid>
		<description><![CDATA[
I have been using Notebook since the Summer of 08. Dan, fellow Skip Wisconsin blogger and all around solid guy, made a short introduction video to Notebook. I think you&#8217;ll find both the introduction video and the service helpful.
View his original post here
Getting started!
1. Download FireFox if you don&#8217;t already have it.
2. Sign Up for [...]]]></description>
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<p>I have been using Notebook since the Summer of 08. Dan, fellow <a href="http://www.skipwisconsin.com">Skip Wisconsin</a> blogger and all around solid guy, made a short introduction video to Notebook. I think you&#8217;ll find both the introduction video and the service helpful.</p>
<p>View his original post <a href="http://makingcreativematter.com/?p=473">here</a></p>
<p>Getting started!</p>
<p>1. Download <a href="http://www.getfirefox.com/">FireFox</a> if you don&#8217;t already have it.<br />
2. Sign Up for <a href="http://www.google.com/notebook">Google Notebook</a>, which is really easy if you already have a Google account .<br />
3. Download the <a href="http://www.google.com/tools/firefox/">Google Notebook Plugin</a> which is really just a couple clicks.<br />
4. Get the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284815942&amp;mt=8">Google App on your iPhone</a> but only if you want it.<br />
5. Start exploiting this search and memory too.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The wall is down?</title>
		<link>http://www.josephrueter.com/2008/10/the-wall-is-down/</link>
		<comments>http://www.josephrueter.com/2008/10/the-wall-is-down/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 20:22:58 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[Broken]]></category>
		<category><![CDATA[User Focused]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[qik]]></category>
		<category><![CDATA[the wall]]></category>
		<category><![CDATA[ustream]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=169</guid>
		<description><![CDATA[
There is a wall&#8230; what does it take to take it down? Then what?
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.viddler.com/player/d33594f8/"></param><param name="wmode" value="transparent"></param><embed src="http://www.viddler.com/player/d33594f8/" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>There is a wall&#8230; what does it take to take it down? Then what?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Story Telling = Confidence?</title>
		<link>http://www.josephrueter.com/2008/10/story-telling-confidence/</link>
		<comments>http://www.josephrueter.com/2008/10/story-telling-confidence/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 20:19:26 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=167</guid>
		<description><![CDATA[
Story Trainers&#8230; we need more story&#8230; who is going to step up?
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.viddler.com/player/745b5b58&amp;w/"></param><param name="wmode" value="transparent"></param><embed src="http://www.viddler.com/player/745b5b58&amp;w/" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Story Trainers&#8230; we need more story&#8230; who is going to step up?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sliding Note Pad in OS X</title>
		<link>http://www.josephrueter.com/2008/09/sliding-note-pad-in-os-x/</link>
		<comments>http://www.josephrueter.com/2008/09/sliding-note-pad-in-os-x/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 19:14:51 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[adium]]></category>
		<category><![CDATA[adobe air]]></category>
		<category><![CDATA[air app]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[dock]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google notebook]]></category>
		<category><![CDATA[main window]]></category>
		<category><![CDATA[notepad]]></category>
		<category><![CDATA[notes]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[sticky pad]]></category>
		<category><![CDATA[utility]]></category>
		<category><![CDATA[write]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=140</guid>
		<description><![CDATA[
Sliding note pad from the side of the screen. Make it kinda like adium or the dock when it hides. I would love to have that.
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.viddler.com/player/1edf234e&amp;w/"></param><param name="wmode" value="transparent"></param><embed src="http://www.viddler.com/player/1edf234e&amp;w/" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Sliding note pad from the side of the screen. Make it kinda like adium or the dock when it hides. I would love to have that.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.josephrueter.com/2008/09/sliding-note-pad-in-os-x/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Little Speckles</title>
		<link>http://www.josephrueter.com/2008/09/little-speckles/</link>
		<comments>http://www.josephrueter.com/2008/09/little-speckles/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 19:08:50 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[Broken]]></category>
		<category><![CDATA[User Focused]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[3m]]></category>
		<category><![CDATA[Ceiling]]></category>
		<category><![CDATA[dich]]></category>
		<category><![CDATA[faster]]></category>
		<category><![CDATA[fix]]></category>
		<category><![CDATA[fixing]]></category>
		<category><![CDATA[homedepot]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[knock down]]></category>
		<category><![CDATA[package]]></category>
		<category><![CDATA[petri]]></category>
		<category><![CDATA[repackage]]></category>
		<category><![CDATA[repair]]></category>
		<category><![CDATA[speckles]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=136</guid>
		<description><![CDATA[
Ceiling fixing is a total mess and a huge market. There are so many ceilings that need fixing. Lets make it easy — huh?
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.viddler.com/player/34d87c12&amp;w/"></param><param name="wmode" value="transparent"></param><embed src="http://www.viddler.com/player/34d87c12&amp;w/" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Ceiling fixing is a total mess and a huge market. There are so many ceilings that need fixing. Lets make it easy — huh?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It is not only what we are going to build</title>
		<link>http://www.josephrueter.com/2008/09/it-is-not-only-what-we-are-going-to-build/</link>
		<comments>http://www.josephrueter.com/2008/09/it-is-not-only-what-we-are-going-to-build/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 20:16:09 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[helping]]></category>
		<category><![CDATA[useful]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=165</guid>
		<description><![CDATA[
Do customers actually want what you are building or do they settle for it?
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.viddler.com/player/31930230&amp;w/"></param><param name="wmode" value="transparent"></param><embed src="http://www.viddler.com/player/31930230&amp;w/" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Do customers actually want what you are building or do they settle for it?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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