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	<title>Joseph Rueter</title>
	<link>http://www.josephrueter.com</link>
	<description>between creativity and pragmatism</description>
	<lastBuildDate>Wed, 02 Jun 2010 04:25:29 +0000</lastBuildDate>
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	<item>
		<title>Curation FTW</title>
		<description><![CDATA[I&#8217;ve been working with a great team on a startup focused in the area of digital content curation. At Minnebar this spring I had a chance to present on curation. Slides below.
 
Curation FTW 02.2
View more presentations from Joseph Rueter.

]]></description>
		<link>http://www.josephrueter.com/2010/06/curation-ftw/</link>
			</item>
	<item>
		<title>Game Play, Decisions &amp; Marketing.</title>
		<description><![CDATA[ 
I&#8217;ve been playing My Town thanks to nudges from Paul Isakson and Emille Hitch.
We were chatting about the pending uptick in influence games will have on marketing. The game they suggested I check out with was My Town. I am often curious. This was another of those times. I was going to tinker and observe.
I&#8217;ve [...]]]></description>
		<link>http://www.josephrueter.com/2010/06/game-play-decisions-marketing/</link>
			</item>
	<item>
		<title>OmniGraffle for iPad</title>
		<description><![CDATA[Before I bought this app I went looking for a video like this. I found others that featured one feature but none one that clicked through the app. However, and admittedly, I did not look beyond three searches.

Now, I am looking forward to more and more mockups on the fly.
Get it here! (iTunes link)
]]></description>
		<link>http://www.josephrueter.com/2010/04/omnigraffle-for-ipad/</link>
			</item>
	<item>
		<title>ROI of User Experience</title>
		<description><![CDATA[Gilt.com has a list of people who purchase from them. They know of that list how many of the purchases are returned. 
Gilt just made an iPad app that re-imagines what it means to shop a digital store (electronic commerce). They&#8217;ve built easier ways to see many photos, photos zoomed in very closely and what [...]]]></description>
		<link>http://www.josephrueter.com/2010/04/roi-of-user-experience/</link>
			</item>
	<item>
		<title>Brands as publishers</title>
		<description><![CDATA[Great publishers are great distributers and editors.
Brands went and still go to publishers because they have distribution channels for delivering messages. It&#8217;s kinda like the rest of us going to UPS or FEDEX or USPS to deliver a package. We pay for the use of their delivery channels. Brands pay publishers to buy space and/or [...]]]></description>
		<link>http://www.josephrueter.com/2010/04/brands-as-publishers/</link>
			</item>
	<item>
		<title>Don&#8217;t ignore what you can&#8217;t see</title>
		<description><![CDATA[Messy desks are easy to see. Messy desktops on our computers are easy to ignore. 
Poorly functioning store layouts and work environments are easy to see. Poorly functioning websites and content strategies are easy to ignore.
Because it&#8217;s easy to ignore does not mean it&#8217;s unimportant for your goals, your team or your customer.
]]></description>
		<link>http://www.josephrueter.com/2010/03/dont-ignore-what-you-cant-see/</link>
			</item>
	<item>
		<title>If you&#8217;re going to &#8220;drive traffic&#8221; be a good chauffeur</title>
		<description><![CDATA[
Messaging is often pointed at a &#8220;target&#8221; (ew) and notably focused on the demands and desires of brands. &#8220;Let&#8217;s drive traffic&#8221; is heard on a near infinite loop.
I wonder what it&#8217;d look like for these &#8220;campaigns&#8221; to focus on accomplishing their goal as a good chauffeur would.
image via gamikun
]]></description>
		<link>http://www.josephrueter.com/2010/03/if-youre-going-to-drive-traffic-be-a-good-chauffeur/</link>
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