Tuesday
Oct142008
Buy the better stuff or look bad
Tuesday, October 14, 2008
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Buy the expensive toilet paper or look bad. Design and cheep buyers of supplies put many companies at odds with themselves. While companies spend huge money on branding and do a great job like Home Depot and Crate and Barrel they also skim where most customers could really use some help, the restroom.
If the paper towel and toilet paper dispensers in most restrooms were designed to minimize tear off and the supplies that were put in them were high in quality and resistant to tearing, then companies could minimize taking the branding hit it on the chin that they do on a regular basis.
Buy the expensive toilet paper or look bad. Design and cheep buyers of supplies put many companies at odds with themselves. While companies spend huge money on branding and do a great job like Home Depot and Crate and Barrel they also skim where most customers could really use some help, the restroom.
If the paper towel and toilet paper dispensers in most restrooms were designed to minimize tear off and the supplies that were put in them were high in quality and resistant to tearing, then companies could minimize taking the branding hit it on the chin that they do on a regular basis.
Reader Comments (1)
I couldn't agree more. Not only do companies lose points for having cheap products but they also miss another opportunity to brand themselves. For example, a review of the restroom at the restaurant I worked used to work at from www.restroomratings.com
"One might expect an earth-friendly, vegan friendly, animal friendly, ultra-p.c. dining establishment to have an equally refreshing and progressive restroom. I envisioned a restroom utopia with gentle waterfalls, organic soaps, touchless fixtures and toilets with low gpfs (gallons per flush to the industry outsiders)... Unfortunately, this restroom was far from utopia, sporting a dingy black plunger and old-school McDonald's-style orange floor tiles."
They put so much thought into designing their products and sales floor that may or may not grab the customers' attention, but neglect the spot that at least a few customers are guaranteed to visit.