John Winsor and Alex Bogusky have written a book titled Baked In that posits a way forward for products and marketing working together. I enjoyed the doodles throughout and fully agree with the principles of learning by doing and prototyping often. Check out the book’s blog at http://www.bakedin.com for an example of the principles of [...]
Buy the expensive toilet paper or look bad. Design and cheep buyers of supplies put many companies at odds with themselves. While companies spend huge money on branding and do a great job like Home Depot and Crate and Barrel they also skim where most customers could really use some help, the restroom.
If the paper [...]
Do customers actually want what you are building or do they settle for it?
What if dates were displayed in a circle instead of a line?
There are a pile of ways twitter can be used. This is just one.
Does using Twitter and specifically live update services (like Twhirl, where the feeds trickle on and then off your screen) offer a tool for practicing and building your ability to focus on many data sources while still getting done what you intend [...]
Build in the reuse of the package and make it social by including postage right on the package. Every package of each glass of wine could be a stamped envelope ready to be reused.
http://www.tetrapak.com/environment/pages/default.aspx
I once herd an administrator at a revered design school talk about the goal of the school being the redefinition of “design.” He said they were intent on changing the role of designers. In the past designers found their place at the end of the process deciding how to make things look good. To this [...]
Einestein was rational… but it was often because of day dreaming and abduction (a best guess). Maybe it could help you too.
Designers are often charged with needing to prove the future they propose before they are given the money and means to move forward. It is as if the worst possible outcome of the change [...]
Broken: My basmati rice package
When you open the package per their directions you tear the instructions off! I guess is that it was good intentioned, to give instructions and all, but this is bad design on the graphic and package designers part. Bummer.
What are you working on that you can help be produced with the [...]