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	<title>Joseph Rueter &#187; Godin</title>
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	<link>http://www.josephrueter.com</link>
	<description>between creativity and pragmatism</description>
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		<title>Tribes, to my mind</title>
		<link>http://www.josephrueter.com/2009/02/tribes-to-my-mind/</link>
		<comments>http://www.josephrueter.com/2009/02/tribes-to-my-mind/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 22:15:50 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[review]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[Godin]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://www.josephrueter.com/?p=333</guid>
		<description><![CDATA[
Tribes: We Need You to Lead Us
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<p><a href="http://www.amazon.com/gp/product/1591842336?ie=UTF8&#038;tag=citrusinnovation-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591842336">Tribes: We Need You to Lead Us</a><img src="http://www.assoc-amazon.com/e/ir?t=citrusinnovation-20&#038;l=as2&#038;o=1&#038;a=1591842336" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
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		<slash:comments>2</slash:comments>
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		<title>Meatball Sunday, to my mind</title>
		<link>http://www.josephrueter.com/2009/02/meatball-sunday-to-my-mind/</link>
		<comments>http://www.josephrueter.com/2009/02/meatball-sunday-to-my-mind/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 22:10:19 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[review]]></category>
		<category><![CDATA[Godin]]></category>
		<category><![CDATA[Joseph Rueter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new communication]]></category>
		<category><![CDATA[old products]]></category>

		<guid isPermaLink="false">http://www.josephrueter.com/?p=328</guid>
		<description><![CDATA[
Meatball Sundae: Is Your Marketing out of Sync?
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<p><a href="http://www.amazon.com/gp/product/1591841747?ie=UTF8&#038;tag=citrusinnovation-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591841747">Meatball Sundae: Is Your Marketing out of Sync?</a><img src="http://www.assoc-amazon.com/e/ir?t=citrusinnovation-20&#038;l=as2&#038;o=1&#038;a=1591841747" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Newspaper ad positioning</title>
		<link>http://www.josephrueter.com/2008/08/newspaper-ad-positioning/</link>
		<comments>http://www.josephrueter.com/2008/08/newspaper-ad-positioning/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 17:05:29 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[User Focused]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[ad positioning]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[circuit city]]></category>
		<category><![CDATA[Godin]]></category>
		<category><![CDATA[monetize]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=116</guid>
		<description><![CDATA[
Newspapers: Lets presort the ad inserts for the user! Stick all the electronic ones i.e. Best Buy and Circuit City in one place inside the newspaper, e.g. the sports section. Ladies, lets have the Target ad and the Wallmart ad right inside the home section. What do you say?
]]></description>
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<p>Newspapers: Lets presort the ad inserts for the user! Stick all the electronic ones i.e. Best Buy and Circuit City in one place inside the newspaper, e.g. the sports section. Ladies, lets have the Target ad and the Wallmart ad right inside the home section. What do you say?</p>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Imagine an Active Imagination</title>
		<link>http://www.josephrueter.com/2008/05/imagine-an-active-imagination/</link>
		<comments>http://www.josephrueter.com/2008/05/imagine-an-active-imagination/#comments</comments>
		<pubDate>Sun, 11 May 2008 01:47:21 +0000</pubDate>
		<dc:creator>josephrueter</dc:creator>
				<category><![CDATA[change]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[Godin]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://josephrueter.wordpress.com/?p=66</guid>
		<description><![CDATA[Technological change is accelerating, and frankly, our day dreams just aren&#8217;t keeping up with it. — Seth Godin

What&#8217;s crazy and seems totally unfeasible to you right now? What ideas do you have? What does your preferred future look like? Do you actively daydream? Do you intend on imagining? 
Are you so overwhelmed with the drastic change occurring around you like many I know that you [...]]]></description>
			<content:encoded><![CDATA[<p>Technological change is accelerating, and frankly, our day dreams just aren&#8217;t keeping up with it. — Seth Godin</p>
<p><a href="http://www.josephrueter.com/wp-content/uploads/2008/05/picture-41.png"><img class="alignnone size-medium wp-image-68" src="http://www.josephrueter.com/wp-content/uploads/2008/05/picture-41.png?w=139" alt="change" width="139" height="136" /></a></p>
<p>What&#8217;s crazy and seems totally unfeasible to you right now? What ideas do you have? What does your preferred future look like? Do you actively daydream? Do you intend on imagining? </p>
<p>Are you so overwhelmed with the drastic change occurring around you like many I know that you take any role accept the role of embracing &#8220;new&#8221;? Why are we so afraid of change? Why is change later most always preferable to change now? Why do the majority of opportunities get framed as threats? Why are we so affraid of what others think?</p>
<p>Can you imagine a different relationship with change than you have right now? Is it more preferable? If so, what would it look like? I submit to you, your new view of change will be a building block to your future? You could start changing your view of change today by finding at least one &#8220;feature&#8221; or &#8220;functionality&#8221; in your technological stuff that you don&#8217;t know how to use and take 10 min to figure it out. That would be change, right? Then you would be on your way. Then you could start measuring your delta, your change.</p>
<p> </p>
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