John Winsor and Alex Bogusky have written a book titled Baked In that posits a way forward for products and marketing working together. I enjoyed the doodles throughout and fully agree with the principles of learning by doing and prototyping often. Check out the book’s blog at http://www.bakedin.com for an example of the principles of [...]
Sell many small ideas before you go for the BIG one.
Selling ideas can be dramatically easier if it starts with small ideas on a measurable schedule that get’s better and more complicated over time. The big idea does not win alone. It needs a context. Start with something the client already has. Make it a [...]
Made to Stick: Why Some Ideas Survive and Others Die
For the most part, people want new ideas and innovation but how? Primarily, I have three rough tactics.
First, it seems to me that innovation can not be separated from context. Innovations are context based because they grow out of them and are defined in relation to them. Think of the paper clip. The paper clip [...]
I have a list of topics to address in this blog space yet I am struck with the impact of a couple ideas I came across recently not least of which is from Jim Collins. He says, ”If it is about you, you will not build something great.”
So, while my hope is this space is for [...]
Lets have a digital, collaborative and visual extension of the classroom.
How can we extend the conversations happening in the classroom so that students have higher retention and greater social interaction with the material? How can we do what iTunes has done with select university content and do it for whatever content we’re compelled to do [...]