Posted on October 12, 2009, 12:00 am, by josephrueter, under
review.
John Winsor and Alex Bogusky have written a book titled Baked In that posits a way forward for products and marketing working together. I enjoyed the doodles throughout and fully agree with the principles of learning by doing and prototyping often. Check out the book’s blog at http://www.bakedin.com for an example of the principles of [...]
Posted on February 19, 2009, 2:10 pm, by josephrueter, under
review.
Meatball Sundae: Is Your Marketing out of Sync?
Posted on October 3, 2008, 10:15 pm, by josephrueter, under
Uncategorized.
Can we build stuff that is for more than our spreadsheets? Can we build stuff that customers actually want to buy; that they want to use? What would it look like to start a project with the customer in mind? When have you done that? Where have you seen that done?