Joseph Rueter

I got a new snowboard and bindings recently. In case your wondering, wow, yes it does make a huge difference. Sharp edges and higher performance materials make a massive impact on the responsiveness of the board and the experience of the rider!  It leads me to wonder about how the metaphor relates to change in business. You?So, when snowboarding started [...]

I like to research what is really needed because what is said or expressed is in my experience not what the real needs are.  For instance, I went to Duluth last week, Spirit Mountain, for the sole purpose of going snowboarding. When I got there the process for buying a lift ticket left more to be [...]