Let’s assume we know HOW to engage the crowd. Then what? To my mind the question is then, WHEN to engage them.

Give it to the crowd when:
-You don’t care about some aspect and want the crowd to decide.
-You have an idea but need it vetted.
-You perceive you don’t have enough time or money.
-You’re curious.
-You’re one of the best brief writers on the planet.

Do you see or know of additional conditions for WHEN to engage the crowd? Please, toss them in the comments. Or maybe it’s the case that we should always engage the crowd. In that case, we better all be amazing brief writers!?

image via //solidether